Marbue Brown is the author of the new book Blueprint for Customer Obsession and the founder of The Customer Obsession Advantage, a firm dedicated to helping companies achieve transcendent business results through Customer Obsession.
In this episode, we explored the concept of being customer-obsessed and how companies can become customer-obsessed. We also explored the challenges businesses may face when implementing a customer-obsessed strategy and how to overcome them.
Blueprint for Customer Obsession by B.A. Marbue Brown
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